Social Media Analytics Roundup

At Mojave, we use a variety of social media analytics tools to manage the social media campaigns we create for our clients. We put together this roundup of some of the most widely tools and evaluated them based on our standards.

mojave social media Social Media Analytics RoundupThere are many tools providing basically the same data; the who, what, and where. We prefer to work with several different tools to give multiple insights into what’s happening on a given campaign. None of these tools remove the human factor – we believe that good data, coupled with good analysis and reporting provide the best solution for our clients

» Radian 6
» Techrigy SM2
» TNS Cymfony
» Trendrr
» Overtone
» Scout Labs


  1. by David Alston on July 3, 2009  9:23 am

    Thanks for including us in your round-up.


  2. by Stephanie on August 13, 2009  5:16 am

    Does the need for 6 tools illustrate that each are incomplete? For a business wanting to monitor its own social media marketing campaigns, coupled with other online marketing efforts, which would you suggest? Knowing the price of a few of those solutions, it's an expensive endeavor if all are needed to measure, monitor, and gain consumer sentiment knowledge.

  3. by Almitra on August 13, 2009  1:11 pm

    Hi Stephanie,

    Great question, I get the same from many people. None of these tools come anywhere near being complete and as effective as real human analysis, and each have their pros and cons (which is why we posted this entry). Each person interprets data differently, so my suggestion would be to try a demo version of each of each of the tools and determine which one suits you the best. They all are targeted at doing the same thing and providing similar results.

    It's very true that a lot of these tools are very expensive, but luckily, there are a lot of free tools out there that will help get you similar results. The disadvantage of going with the free tools is that ALL the analysis will have to be done manually (which is not necessarily a bad thing, I do this anyway, even with the paid tools), and they may not date back as far as the paid services. Some free resources that I would recommend for looking at social media metrics are: Technorati (for blogs), Social Mention and Trendrr (for a nice aggregated look across multiple outlets), Monitter, Tweet Volume, and Twitalyzer (for Twitter), and Google Alerts. All of the above tools will help in getting you the data to be able to analyze sentiment and gain insight in to your consumers. I hope this helps and answers your question. Please feel free to contact me at if you'd like to speak further about social media analytics.

    Best Regards,
    Almitra @almitra

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