At Mojave, we use a variety of social media analytics tools to manage the social media campaigns we create for our clients. We put together this roundup of some of the most widely tools and evaluated them based on our standards.
There are many tools providing basically the same data; the who, what, and where. We prefer to work with several different tools to give multiple insights into what’s happening on a given campaign. None of these tools remove the human factor – we believe that good data, coupled with good analysis and reporting provide the best solution for our clients